Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK RadioShack plans to introduce six TV spots during the three-hour Super Bowl XXXVIII pregame show Feb. 1 on CBS.
Three of the ads will position the chain’s 7,000 stores as the convenient place to purchase cell phones for consumers who plan to retain their existing numbers. The other three spots will be product pitches using spokesman Shaquille O’Neal.
The spots are from RadioShack’s in-house agency, Circle R Group, Fort Worth, Texas. RadioShack spent $192 million on advertising in 2003, per TNS Media Intelligence/CMR.
Phone
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in