RadioShack “Oh Snap”

Biz Markie’s late-’80s hit “Just a Friend” has been used by many brands in their ads in the past, but never with Christmas comedy quite like this. In the latest wonderfully wacky ads for RadioShack from Butler, Shine, Stern & Partners, the hip-hop artist strolls through a winter wonderland singing “Oh, snap! Guess what I saw!” to the tune, while his pal trails him as a dancing Christmas tree. Penguins breakdance (check out the bird spinning on his head) and a blinged-out squirrel plays D.J. The ad — which has already racked up 60,000 views on YouTube — ends with the campaign’s graphic close emphasizing the retailer’s new friendly nickname, “The Shack likes snapshots.” It’s entertaining and memorable while never straying from the product showcase. It’s only 15 seconds, but by the time we get to the price points — usually most disruptive when shoved into even the best-crafted story line — we manage not to mind and even appreciate its snowflake-filled presentation just to get a closer look at what Markie’s all hyped up about. –Eleftheria Parpis