Radio Takes The Lead In Cleaning Up The Clutter

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Broadcast clutter is one of the most troublesome challenges in the media world. And it’s getting worse. But as a medium, radio seems the most determined to do something about the ever-increasing onslaught of commercial messages.

According to Nielsen Monitor-Plus, U.S. viewers and listeners were bombarded with more than 106 million separate broadcast commercial messages in 2003.

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