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New $30 Mil. Push for NTRA From MNH Showcases Fan Appeal
NEW YORK–The National Thoroughbred Racing Association, targeting a more mainstream crowd, has retired the acerbic character played by actor Rip Torn and replaced him with 30-something fans who scream, wince and jump at the action on the track. To underscore those emotions, the spots use everything from opera to R&B music.
The new $30 million campaign, which continues to use the “Go baby go” tagline, breaks this week.
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