Racepoint Expands Via London Acquisition

BOSTON Racepoint Group has established a beachhead in Europe via the acquisition of London-based Fuse PR.

Fuse focuses on the education, health and IT sectors, with clients such as EqualLogic, Fujitsu, Kana and UKOnline.

Jay O’Connor, managing partner and co-founder of Fuse, becomes Racepoint’s managing director of European operations, tasked with growing business in the U.K. and expanding into continental Europe. O’Connor helped launch Fuse in 1998 and previously worked at shops including The Weber Group, an agency led by Racepoint chairman Larry Weber.