How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
When was the last time you said “color” TV? Probably not in a while. The same thing is about to happen with the word “digital,” at least when its comes to the ad business. Right now a lot of agencies call themselves digital and many others tout the fact that they can do digital, but one day pretty soon all ad agencies will be digital and the word will be as unnecessary as color is to TV.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in