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BOSTON Qwest Communications has launched a new campaign from DraftFCB in Chicago that invites consumers to “Get in the loop” and experience the Qwest “lifestyle.”
The work follows the six-year “Spirit of service” initiative and will run in 16 markets in the company’s 14-state residential service area.
The effort, according to the company, attempts to position Qwest as the first place to go for communications and entertainment solutions such as high-speed Internet, video and voice services.
“‘The loop’ isn’t a campaign as much as it’s the Qwest community,” said Kim Whitehead, client vp, consumer marketing.
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