Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO„Quotesmith.com is playing off office dynamics in the Internet age in its first-ever TV campaign from BBDO.
In a 30-second spot that broke New Year›s Day, a cubicle denizen is surprised at the insurance price comparison service›s capabilities. Co-workers, hearing his ˜cool site” outburst, pop up from their cubicles to get the address and are impressed with what they find. One man declares, ˜I have the goosebumps.” The theme: ˜Have you ever said ™cool› to insurance?”
˜[It›s] a humorous spot that points out the key benefits of Quotesmith versus our competitors,” said Willard Hemsworth, client senior vice president of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in