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The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them.
Working with Stockholm-based agency Åkestam Holst, the organization has been altering billboards in Google Street View so that they feature quotes critical of world leaders. They call the project “Billboards Beyond Borders.”
In some cases, the comments came from journalists who’ve been jailed or even executed for speaking out.
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