Quiznos Reviewed Shops Prior to Split With Martin

ATLANTA Quiznos had been talking to several agencies about its account for a month prior to last week’s announcement that the sandwich chain had split with The Martin Agency, a client representative said.

The client declined to name the agencies.

Martin and Quiznos both cited creative differences as the reason for the breakup [Adweek Online, Dec. 6]. “As we looked into 2005, we weren’t quite connecting,” said Trey Hall, Quiznos’ CMO.

The IPG shop in Richmond, Va., won the account after a review last October. Quiznos spent more than $40 million on ads in 2003 and the same amount through September 2004, according to Nielsen Monitor-Plus.

Martin won creative chores on the Denver-based account in October 2003 following a review. That competition included the incumbent, MDC Partners’ Cliff Freeman and Partners and independent The Romann Group, both in New York, as well as independent Wieden + Kennedy in Portland, Ore.

Martin’s campaign for the sandwich chain broke in February and featured surreal TV spots with animated “Spongmonkey” creatures singing in a tuneless style. The tagline: “Mmmm … Toasty!”

This story updates an item posted on Dec. 3 with news of Quiznos’ review.