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With one spot that sees a man standing on a river’s edge while holding a salmon above his head, asking “What am I doing?”—seafood producer Mowi’s latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone.
Those different elements of Norway are explored across five spots featuring brand ambassador and Game of Thrones actor Kristofer Hivju.
The salmon producer employs around 12,000 people across 25 countries and will use the international campaign to promote the platform “Norway of Life.”
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