Quirky Salmon Campaign Explores Norway's Culture and Humor

The five spots for Mowi feature actor and brand ambassador Kristofer Hivju

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With one spot that sees a man standing on a river’s edge while holding a salmon above his head, asking “What am I doing?”—seafood producer Mowi’s latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone.

Those different elements of Norway are explored across five spots featuring brand ambassador and Game of Thrones actor Kristofer Hivju.

The salmon producer employs around 12,000 people across 25 countries and will use the international campaign to promote the platform “Norway of Life.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in