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A weekend getaway at a luxury hotel on the Las Vegas strip should be something everyone can enjoy, says a new campaign from The Venetian Las Vegas.
"Come as You Are," from boutique creative agency Zambezi, is one of the luxury hotel's first big marketing campaigns since The Venetian opened its doors in 1999. The hope is that the campaign will attract all kinds of people to stay at the hotel for a weekend getaway.
"There's just a lot of luxury product in Las Vegas and so for us, we thought there was this gap in the market around [the fact that] yes, we are still luxury, but we can be optimistic, inclusive, really likeable and celebrate the guests that are coming to Las Vegas," Lisa Marchese, CMO at The Venetian and The Palazzo Resort Hotel and Casino.
"If you look at any advertising on the strip, other hotel properties are...
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