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Offbeat vignettes of McDonald’s customers are intended to illustrate change in a $60 million TV campaign backing the national launch of the fast-food chain’s “New Tastes Menu.”
Three 30-second spots that broke yesterday claim McDonald’s customers will experience some thing different, said Larry Zwain, svp of marketing for the Oak Brook, Ill., chain.
A general-market spot from lead agency DDB in Chicago shows a woman eating a menu item as she walks with a green alien; a man who eats a hamburger, then shaves his head; and a woman sitting on a highway median snacking on a burger.
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