Quip, an Instagram-Friendly Toothbrush Company, Is Going After the Dental Insurance Industry

The company’s rolling out an alternative for plans

Five smartphones show the features of Quipcare dental plans from Quip.
Quip wants to offer consumers more transparency around dental care. Quip

Instead of simply disrupting a category, direct-to-consumer brands are expanding into changing up entire industries.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.