Brand MarketingQuilted Northern Celebrated the Very Forgettable National Toilet Paper Day With Tiny Pop-Up ShopsNever think about buying TP againBy Katie Richards|September 1, 2016ShareBy Katie Richards|September 1, 2016Share Last week a very important national holiday took place. It wasn't as important Women's Equality Day, which was also last week, but an essential holiday that touches every person in America, well, with a butt—National Toilet Paper Day. Toilet paper brand Quilted Northern and agency Droga5 celebrated the holiday with a unique pop-up shop, with locations in New York and Seattle. Embracing the ridiculousness of National Toilet Paper Day, the brand made mini Quilted Northern pop-up shops with the idea that consumers can't actually go inside. People walking by could poke their heads in and get a look inside the shops, but couldn't go inside. Plus there was no actual toilet paper for sale at the stores. Instead, passersby were directed to Amazon where they could save up to 45 percent on their orders if they subscribed for automatic delivery. For those who weren't able to see the shops, the brand made 360 videos of both locations for those who really want to get a good look at all the nooks and crannies inside the shops. The shops are so tiny because they were designed to be forgettable, just as they were only open to the public for one day for the very same reason. It's all meant to drive home the fact that toilet paper (and its national holiday) shouldn't be something Americans worry about or get stuck without. Alongside the pop up stores, Quilted Northern created a National Toilet Paper Day anthem boasting huge deals on toilet paper through Amazon. According to the website, you can still get the bathroom essential online and save up to 30 percent by subscribing for delivery so you never have to worry about buying toilet paper and can completely forget National Toilet Paper Day was ever a thing. CREDITS Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Director: Don Shelford Associate Creative Director: Erica Pressly Associate Creative Director: Emmie Nostitz Jr. Copywriter: Ted Meyer Jr. Art Director: Tommaso Fontanella Copywriter: Yahkeema Moffitt Sr. Art Director: Kat Dudkiewicz Executive Design Director: Rob Trostle Designer: Dan Kane Designer: Nate Moore Chief Creation Officer: SallyAnn Dale Senior Broadcast Producer: Anders Hedberg Social Producer: Luke Bumgarner Music Supervisor: Ryan Barkan Music Supervisor: Mike Ladman Head of Interactive Production: Niklas Lindstrom Executive Interactive Producer: Tasha Cronin Interactive Producer: Andrew Puzzuoli Associate Interactive Producer: Alyssa Cashman Global Chief Strategy Officer: Jonny Bauer Strategy Director: Elaine Purcell Senior Strategist: Mara Buta Senior Communications Strategist: Delphine McKinley Senior Data Strategist: Brad Mumbrue Data Strategist: Remy Lupica Group Account: Director Brett Edgar Account Director: Ross Gillis Account Supervisor: Kate Tyler Monroe Associate Account Manager: Kyra Gembka Project Manager: Michelle Yee Client GeorgiaPacific / Quilted Northern CMO: Douwe Bergsma SVP & General Manager, Tissue: Vivek Joshi Senior Brand Director: Jason Ippen Director Brand Center: Shari Neumann Brand Building Leader: Aviral Singh Brand Manager: Ricky Busby Brand Manager: Melissa Blunte Senior Associate Brand Manager: Lauren Freedman Senior Associate Brand Manager: Dalyn Mathews Social Media Manager: Gisela Carapaica Production Company: Pet Gorilla Director: Luc Schurgers DOP: Ralph Kaechele Executive Producerz: Dominic Bernacci Producer: Alana Mitnick Editorial: Friendshop Editor: Adam Longo Assistant Editor: Alex Pirrone Executive Producer: Melissa Mapes Producer: Adam Roe Flame Artist: Matt Stroub Post Production: The Mill Producer: Natalie WesterfieldContinue ReadingPages: 1 2 Adweek Adweek