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Chain Chooses 5 Finalists, Then Backs Off
DALLAS-It may not take long to get a tank of gas at QuikTrip, but there’s no express lane for agencies vying for the chain’s regional $6 million ad account.
Five undisclosed shops-one from each of QuikTrip’s key markets, including St. Louis and Kansas City, Mo.-have been selected as finalists by the company.
Over the next 60-90 days, though, the Tulsa, Okla.-based client will evaluate its options, including possibly abandoning the review, before inviting the five to present later this summer, a QuickTrip representative said.
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