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ATLANTA In a new campaign for Quikrete, Fitzgerald + Co. targets homeowners weary of winter hibernation.
Under the company’s new slogan, “King of the concrete jungle,” the Atlanta shop launched a 30-second national television spot last week on cable channels DIY, ESPN, ESPN2, Fox Sports Net, HGTV and TLC.
The spot’s launch was set to coincide in with Major League Baseball’s opening day. The campaign will run through 11 game broadcasts in 22 markets with in-store promotional tie-ins.
“Launching
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