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ATLANTA A national promotion for Quikrete that debuts today on Fox Sports Network’s Best Damn Sport Show Period offers viewers a chance to win a makeover of a home or community basketball court from the company, according to Fitzgerald + Co., the shop that created the effort.
It is the first national promotion by the Atlanta-based concrete mix and mortar manufacturer since Fitzgerald began handling the company’s advertising in 1989.
The Interpublic Group agency in Atlanta developed the promotion to leverage its media buy on the program, said Dave Fitzgerald, the shop’s president and CEO.
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