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NEW YORK Merkley + Partners has landed creative duties on The Quigley Corp.’s Cold-EEZE brand after a review, the client confirmed. Billings are estimated at $6-10 million.
The Omnicom Group shop bested five other agencies that Quigley declined to name. Merkley is now developing a national campaign for the brand that will include TV spots, print and interactive ads, according to the Doylestown, Pa.-based client. The work is expected to break in the fourth quarter.
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