Quigley Hires Merkley for Cold-EEZE

NEW YORK Merkley + Partners has landed creative duties on The Quigley Corp.’s Cold-EEZE brand after a review, the client confirmed. Billings are estimated at $6-10 million.

The Omnicom Group shop bested five other agencies that Quigley declined to name. Merkley is now developing a national campaign for the brand that will include TV spots, print and interactive ads, according to the Doylestown, Pa.-based client. The work is expected to break in the fourth quarter.

Company CEO Guy Quigley cited Merkley’s ability to generate “broad market appeal for consumer health products” in a statement about the hire. The New York agency’s other clients include TAP Pharmaceutical Products’ Prevacid and Pfizer’s Lipitor, which is currently in review.

Susan Herrmann, evp and general manager of Merkley Healthworks, will manage the account, said agency CEO Alex Gellert.

Past spending on the brand has been limited. Last year, for example, Quigley spent less than $1 million in major measured media on Cold-EEZE, according to TNS Media Intelligence. Efforts from the previous creative agency, Aloysius Butler & Clark in Wilmington, Del., were print driven, a client representative said.

Media duties remain at Nail Advertising in New York.