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Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to the online mortgage lender's first-ever Super Bowl commercial, which rolled out Wednesday.
The 60-second spot, from Fallon in Minneapolis, begins with a female voiceover: "Here's what we were thinking: What if we did for mortgages what the Internet did for buying music, plane tickets and shoes?"
It then goes on to describe a kind of snowball effect, wherein more and more people get Rocket Mortgage home loans, and then have to fill those homes with stuff, boosting sales and improving the finances of the stuff makers, who then get their own home loans through Quicken, and so on and so on.
This is just the American way, the spot says at the end.
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