‘Quick’ Tabloid Beats ‘Express’ to Market

DALLAS The Dallas Morning News is launching a tabloid publication today called Quick, just two days before a rival debuts a version with a similar “quick-read” format.

The Belo Corp.-owned publication will target readers between the ages of 18 and 34; its 150,000 copies will be distributed daily, the Dallas company said.

The complimentary publication will be available in coffee shops, restaurants, retail outlets, mass-transit stations, office buildings and other locations throughout Dallas.

“We have been exploring Quick as a new means to reach younger adult readers in the Dallas area for some time,” Robert W. Decherd, president and chief executive officer of Belo, said in a statement. “We also expect Quick to attract new readers to The Dallas Morning News.”

The new publication is yet one more media outlet made available to advertisers in the past few months. A.M. Express, the free tabloid from Dallas-based American Consolidated Media launching Wednesday, will target busy, upwardly mobile professionals” and will publish 140,000 to 150,000 daily copies.

Likewise, Belo introduced Al Dia, a Spanish-language daily, in September. That same month Knight Ridder extended its La Estrella Spanish-language newspaper to five days of publishing from two and renamed it Diario La Estrella.