Quick On The Rebound

Citron Haligman Bedecarrƒ has wasted no time in replacing the Dreyfus mutual fund account.
Last Thursday, the same day its contract with Dreyfus ended, the San Francisco agency won the review for rival Montgomery Asset Management. Citron’s new account is about half the size of the Dreyfus business, which had dwindled to about $10 million this year, said agency sources. “We’re glad to be back in this dynamic category so quickly,” said agency president Kirk Citron (shown here).
Among the finalists in the Bay Area review for Montgomery Asset was the San Francisco office of Citigate, which specializes in financial services advertising and public relations.
A subsidiary of the Commerzbank group, San Francisco-based Montgomery Asset manages Montgomery Funds and the new Montgomery Partners Series. The client’s previous agency, Katsin/Loeb in San Francisco, did not participate in the review.
–Joan Voight