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Spalding Taps Conn. Shop for Ball Reissue
BOSTON–Keiler & Co. will reintroduce the “Spaldeen,” the high-bounce pink ball popular with New York City kids two decades ago.
The interactive unit of the Farmington, Conn., agency created a Web site in just two days after word of the ball’s return lit up the switchboard at Spalding Sports Worldwide’s headquarters in Chicopee, Mass.
The site (www.spaldeen.com), which features Spaldeen trivia and loads of bouncing balls, is part of a grassroots ad campaign being designed for the New York market, where stickball tournaments using balls labeled with the Web address are currently being organized, said Spalding representative Jackie Beck.
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