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ATLANTA-After a 10-year relationship with Overcash and more in Raleigh, N.C., Quick 10 Oil Change Centers shifted its $1 million advertising account to Lewis Advertising in Rocky Mount, N.C.
Raleigh-based Quick 10 selected Lewis after a review that included one other undisclosed North Carolina shop, said client president Charles Maready. Overcash and more, which over the years created both testimonial and humorous campaigns for Quick 10, was not invited to defend the business.
“I just think that ad agencies have to be changed,” Maready told Adweek, “and I had a previous experience with [Lewis Advertising].”
Maready, who joined Quick 10 Oil Change Centers two years ago, had previously worked for current Lewis Advertising client The New Kerr Drug, a drugstore chain located in Durham, N.C.
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