Questions That Can Help Brands Refocus Their Content Strategies

Budget needs to be redistributed, and priorities need to change

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Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become in our industry, there’s one big problem with it: Almost every brand’s marketing funnel today is broken in half.