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Included in the review are D’Arcy Masius Benton & Bowles/Chicago, incumbent on the UDIA business, and McCann-Erickson/S.F., agency for the National Dairy Board. Among others said to have received a questionnaire are Chicago agencies DDB Needham Chicago; Leo Burnett; Bayer Bess Vanderwarker; Ogilvy & Mather; Foote, Cone & Belding; Tatham Euro RSCG; and J. Walter Thompson.
Minneapolis shops Martin/Williams and CME-KHBB; and New York shop Saatchi & Saatchi also are in. Grey Advertising/N.Y. is expected to be invited, but that couldn’t be determined last week. Grey handles some non-fluid milk business at the National Dairy Board.
Completed questionnaires are due to consultants Jones-Lundin this week, from which a short list will be determined in the next few weeks. The questionnaire is said to have asked standard credentials.
The review is expected to be a lengthy affair that will last at least into November. It also comes as a referendum vote is being put to farmers whether to dump the National Dairy Board. Farmers were expected to have finished voting on NDB’s fate by the end of last week.
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