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Battle Begins vs. Miss. Teen Tobacco Use
ATLANTA–The Partnership for a Healthy Mississippi is taking aim at curbing teen use of tobacco products with a statewide campaign breaking this week from Maris, West & Baker of Jackson, Miss.
The campaign has been preceded by a teaser television spot that shows two twentysomething men driving their black recreational vehicle to a dump station to clean out its waste tank. They tell viewers they will soon hit the road to spread the anti-tobacco gospel to teenagers, or in their words, “Clean out the crap.”
This week the eight TV spots that follow the initial commercial begin airing around the state.
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