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Air travel has become increasingly fraught since the start of the Covid-19 pandemic, with a dramatic rise in aggressive passengers and numerous flight delays and cancellations caused by crew shortages. Alaska Airlines seeks to reassure passengers that it cares about them with its latest ad campaign, “The Care Coalition.”
Developed through a collaboration with the airline’s long-term creative partner Mekanism, the campaign features a series of TV spots directed by comedic duo Tim & Eric. A 60-second spot introduces the concept of the “Care Coalition” chaired by Queer Eye star Tan France.