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Speaking on Tuesday at Marketo’s annual marketing conference in San Francisco, actress and musician Queen Latifah, who has worked with brands like CoverGirl and Pizza Hut, said there are certain things she always tries to build into any sponsorship deal, such as a charitable component or a way to make products more inclusive for diverse groups of people.
For example with CoverGirl, she helped develop and promote the Queen Collection—a makeup line made specifically for women of color.
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