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Computer product manufacturer Quarterdeck Corp. has launched a review for its newly consolidated media and creative ad account, according to Esther Pagliarulo, the company’s director of marketing communications.
Billings are undisclosed, but the company’s consumer and business-to-business ad spending totaled approximately $7 million in 1997, according to Competitive Media Reporting.
Media buying for the Marina del Rey, Calif., client is currently handled by CKS Partners in Cupertino, Calif., which will not be pitching the consolidated account, Pagliarulo said.
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