Quark Designates Agency of Record

DALLAS SicolaMartin, a division of Young & Rubicam Brands, said today it has been named agency of record for publishing software developer Quark.

SicolaMartin will provide print and online advertising, media planning and buying, and integrated marketing, the agency said.

The value of the Denver-based account was not disclosed.

SicolaMartin’s first print campaign geared to the advertising and desktop publishing market began running last month, according to the Austin, Texas, agency.

Ads feature stories about how customers are using Quark XPress 6.5 to add artistic flair to their projects. The work encourages Quark users to tell about projects they have developed in an e-mail.

“At Quark, we’re gaining insights for new products and services by carefully listening to our customers,” said Susie Friedman, senior vice president of marketing. “SicolaMartin brings a talented and experienced team to the creative table that is helping us continue the dialogue and broaden the scope of our communication with our customers and partners.”

SicolaMartin’s creative team has been using Quark XPress 6.5 and will soon beta test version 7.0, the shop said.