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QUANTUM FISHING EQUIPMENT
If copywriters were paid by the word, they’d be hard up these days. Long-copy ads have become increasingly rare. Even the conventional headline is falling into abeyance, often replaced by a glorified photo caption. Quantum’s new campaign defies this trend. Not content to give us a real headline and lengthy body copy, it even starts out with an introductory text above the headline. In some categories, such loquaciousness would be too much of a good thing.
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