Quantum Consumer Wins BMS-Sanofi Plavix Business

NEW YORK – Quantum Consumer has been awarded ad duties for the $40 million direct-to-consumer launch of Plavix, a prescription heart attack and stroke preventative, sources said. The brand is co-marketed by Bristol-Myers Squibb and Sanofi.
Quantum, based in Parsippany, N.J., won the account following a review. Other finalists included Robert A. Becker, Bozell Worldwide and Lieber, Levett, Koenig, Farese, Babcock, all in New York. All four shops are currently on BMS’ roster. Becker creates advertising for Plavix aimed at professionals.
Neither the client nor Quantum Consumer returned calls.
Quantum is a division of healthcare agency CommonHealth USA, formerly Thomas G. Ferguson & Associates, and is owned by the WPP Group. –Hank Kim