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The Quaker Oats guy is getting a new look for the first time since 1877. The makeover is courtesy of a new partnership between America’s Milk Companies and Quaker Oats, which will feature Larry, the Quaker Oats guy sporting a milk mustache.
The new push encourages oatmeal lovers to swap their water for milk when cooking their oats and enjoy it alongside a cold glass of milk for an added serving of protein in the morning.