Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
quadrantOne, the online advertising consortium formed last year by the traditional media giants Tribune Company, Gannett, Hearst and the New York Times Co., has added the Associated Press’ mobile brands to its network.
The startup joint venture, which aggregates and sells ad inventory from 340 local news sites to advertisers, will now handle all national ad sales aggregates for the AP’s mobile brands, which include apnews.com and various mobile apps.
The AP claims its year-old mobile properties now generate as many as 38 million page views per month in total.
quadrantOne was formed in February 2008 to help local publishers establish clout in the online ad marketplace by creating scale that can attract big-name advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in