Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Online media planning and placement firm Qfactor is trimming 22 employees from its payroll, the company said Tuesday.
The Bethesda, Md.-based company, formerly known as Webnet-marketing Inc., said the cuts were prompted by soft advertising and operational efficiencies stemming from new advertising measurement systems.
Qfactor also said it plans to consolidate its three office locations and to further develop database operations.
To remain afloat, Qfactor also anticipates taking on more brick-and-mortar clients this year.
Qfactor posted 20 consecutive quarters of growth in revenue, profitability and client base, said Brayton Johnson, president and CEO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in