Qantas Mulls Consolidation

SYNDEY – Qantas Airways is considering consolidating the advertising of its international and domestic airlines, Qantas and Australian Airlines respectively, which could create an international account with billings over $28.1 million. Qantas has its $21-million international account at D’Arcy Masius Benton & Bowles and locally it is handled by Sydney’s DMB&B/Weekes Morris Osborn, while Mojo has A.A’s $7-million account.
Copyright Adweek L.P. (1993)