Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who co-created the show with Lisa Joy, ahead of the Westworld season 2 premiere on April 22 to find out how involved he is, what he thinks of a Westworld theme park and what it was like to work with Elon Musk.