Q&A: Westworld's Jonathan Nolan on Marketing Season 2, Elon Musk and the Danger of Social Media

Why he'd rather have jetpacks than Instagram

Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who co-created the show with Lisa Joy, ahead of the Westworld season 2 premiere on April 22 to find out how involved he is, what he thinks of a Westworld theme park and what it was like to work with Elon Musk.

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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.