Q&A: Wendy's CMO Ken Calwell

Wendy’s next week will debut a TV ad campaign from The Kaplan Thaler Group that promotes a new lineup of salads. The launch is part of a larger effort to reposition Wendy’s as a restaurant that serves fresh — and never frozen — food, said CMO Ken Calwell, the former head of marketing at Domino’s, who returned to Wendy’s in 2008 to spearhead its brand overhaul.

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