Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Does the world need a company that peddles $12 socks? That wasn’t the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: “How can we solve a societal problem?” Socks are the most-requested item at homeless shelters across the country, yet those same facilities can’t accept used socks as donations (it’s a hygiene issue).