Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads

What brands can do to be more inclusive

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If you ask Tess Holliday for her opinion on the current state of fashion and beauty marketing, be prepared for a long list of what’s wrong with the industry—and why even brands that appear to be inclusive need to do better.

She would know: Holliday, a model, body positivity activist and founder of the Eff Your Beauty Standards movement, has worked with major brands like H&M, Benefit Cosmetics, eBay and ModCloth. She’s also an influencer with 1.7

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.