Q&A: Taco Bell's David Ovens

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In a few weeks, David Ovens will mark his third year as Taco Bell’s CMO. Ovens, who arrived from the quick-service Mex chain’s parent company (he was formerly chief marketer for Yum! Restaurants International’s Australian and New Zealand operations), also brings experience culled from outside the restaurant biz, at Unilever, Kimberly-Clark and Johnson & Johnson.

Since arriving at the Bell, Ovens has been doing the seemingly impossible for a brand that brought us the chalupa: emphasizing healthier options.

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