Why This Popular Designer Is Devoted to Promoting Album Covers on Instagram

Stefan Sagmeister on the resurgent art form

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There's no question that vinyl has made a big comeback in recent years. This is a "consumer-born trend," according to Marshal Cohen, chief industry analyst for NPD Group, and one that is affecting record labels, record-pressing plants, mom-and-pop music stores, electronics brands, retailers, marketers and more. It's also a trend that's inspiring designers, who now have more space to visually tell an album's story. 

That's something Stefan Sagmeister, co-founder of design firm Sagmeister & Walsh, has been documenting on his popular Instagram account, where more than 60,000 people follow the noteworthy album art he posts daily.

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