Why This Popular Designer Is Devoted to Promoting Album Covers on Instagram

Stefan Sagmeister on the resurgent art form

There's no question that vinyl has made a big comeback in recent years. This is a "consumer-born trend," according to Marshal Cohen, chief industry analyst for NPD Group, and one that is affecting record labels, record-pressing plants, mom-and-pop music stores, electronics brands, retailers, marketers and more. It's also a trend that's inspiring designers, who now have more space to visually tell an album's story. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}