Q&A: SMG's Gadsby

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CHICAGO A pioneer in the field of multicultural media strategy, Starcom MediaVest Group last week realigned its offerings to give each of its general market agencies—Starcom and MediaVest—its own specialty unit.

In doing so, the company’s previous multicultural arm, Tapestry, was aligned with Starcom. A new entity, Forty Two Degrees, has been formed for MediaVest.

They will function as separate operating units of a new division, SMG Multicultural, headed by former Tapestry CEO Monica Gadsby.

Gadsby, who’s been a marketing player for 20 years, answered questions about the move and the multicultural media landscape.

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