Q&A: Penney Eyes 'Light Green' Consumers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Since March, environmental lifestyle expert and author Danny Seo has been showing J.C. Penney shoppers that it’s easy being green by identifying store products such as organic cotton towels and bamboo bowls, and giving the products a Simply Green distinction (a program created by J.C. Penney). Brandweek’s Becky Ebenkamp recently chatted with Seo about Penney’s green program, Seo’s eco-friendly Simmons mattress line and plans to extend his personal brand to other categories.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in