Q&A: Organic Valley's Mission Executive Wants the Brand to Stand Out From the 'Goodwashing' Crowd

Leslie Kruempel talks marketing authenticity

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Organic Valley punked New Yorkers with a pop-up shop that sold only half-and-half, put fitness trackers on its cows (they take more steps in a day than most people do!), saved the “bros” from chemical-laced muscle milk and introduced consumers to its “long-haired, shoeless, hippie” farmers in witty campaigns from agency Humanaut.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in