Q&A: Ordahl Dismantles 'The Wall'

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SAN FRANCISCO Strategic branding expert Thomas Ordahl challenges you to explain the difference between developing a product and marketing it. He believes technology is quickly blurring the line between the two functions.

The founder and co-partner of Group 1066, Ordahl cut his teeth in the interactive group of Siegel & Gale and now he helps Microsoft, MasterCard and other brands integrate their marketing strategies into the development of their products.

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