Q&A: Margaret Keene

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Maybe W.C. Fields was wrong about working with four-legged thespians. When TBWA\Chiat\Day creative directors Margaret Keene and Chris Adams shot Pedigree’s “Crazy Pets” 2009 Super Bowl commercial with a rhinoceros, an ostrich, a hog and a water buffalo, the exotic animal actors performed like pros, no La Lohan.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in