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Lowe’s new worldwide CEO, Michael Wall, welcomes the challenge of attracting more global clients, but acknowledges that the Interpublic Group agency is a work in progress. In a conversation with senior reporter Andrew McMains, Wall reflected on his nine years at Fallon in London (where he rose to president, international), what he learned from former Simons Palmer boss Carl Johnson and what it was like to work at Lowe Howard-Spink in the early 1990s. The 41-year-old Briton, who most recently was CEO of BBDO Portugal, starts his new role in September.
Adweek: What are the biggest challenges going in to Lowe?
Wall: Every agency is a work in progress, isn’t it? It’s the nature of this industry in terms of people that work in agencies, how things work, what their relationships with clients are like, what the work is like and what that delivers to the clients’ business.